Dawn approaches Vesta, Approach phase, 3 May to 16 July 2011 |
Dawn approaches Vesta, Approach phase, 3 May to 16 July 2011 |
May 3 2011, 03:44 PM
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Member Group: Members Posts: 544 Joined: 17-November 05 From: Oklahoma Member No.: 557 |
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Jun 2 2011, 08:10 AM
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Member Group: Members Posts: 214 Joined: 30-December 05 Member No.: 628 |
Just to play the Devil's advocate:
If you want to maximize the attention Dawn claims from the man or woman on the street, is it better to ratchet up the image detail step by step, or blast them with a fully detailed view of the new world all in one shot? Yes I want to see those approach pictures badly, but for someone who doesn't know that Dawn even exists, could the approach images have an inoculation effect and actually reduce the overall public profile of the mission. Are there any advertising executives active on this site who could comment on this? For example, how would Steve Jobs handle the Dawn photo release? |
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Jun 2 2011, 12:52 PM
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Senior Member Group: Members Posts: 2173 Joined: 28-December 04 From: Florida, USA Member No.: 132 |
...for someone who doesn't know that Dawn even exists, could the approach images have an inoculation effect and actually reduce the overall public profile of the mission.... Don't worry. Every approach shot could be released to the DAWN website and 99 percent of the public would remain blissfully unaware until they were slapped in the face by a widespread press release photo of Vesta in all her glory. At which time perhaps 10 percent of the public would become aware. But that 1 percent of the public that wishes to see each and every image is an important group. They act as unofficial ambassadors to the general public, pointing out and explaining with enthusiasm aspects of missions that do make it to the general press, going into deeper detail where interest warrants. |
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