NOVA "Live" From Mars, The Phoenix 'Twitter' Story |
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NOVA "Live" From Mars, The Phoenix 'Twitter' Story |
 Dec 23 2008, 08:00 AM
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 Senior Member  Group: Admin Posts: 4763 Joined: 15-March 05 From: Glendale, AZ Member No.: 197  |
Veronica continues to be recognized for her stroke of PR genius
"Live" From Mars http://www.pbs.org/wgbh/nova/mars/live.html -------------------- If Occam had heard my theory, things would be very different now.
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Dec 23 2008, 03:28 PM
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 The Poet Dude Group: Moderator Posts: 5551 Joined: 15-March 04 From: Kendal, Cumbria, UK Member No.: 60 |
Nice piece that, and fully deserved praise, too. Veronica worked very, very hard on that, and I don't think it's any exaggeration to say that the success of the Phoenix Twitter page changed, in a stroke, the way space missions will be covered online from now on. No-one will be happy with just an occasional note on an official mission page anymore; they'll want more frequent and more personal updates, they'll want to feel like they're a part of the mission, or at least a valued follower and supporter. This really was a paradigm shift in Outreach, and Veronica deserves all the praise and kudos she's getting.
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