What really,
really disappoints - and, yes, bugs - me about ESA's poor public Outreach efforts isn't anything to do with "getting value for my money", it's about ESA displaying a quite frightening lack of common sense, and an even more disturbing lack of appreciation for the treasures they have. I've said it before but I'll say it again - ESA is Just Not Getting It!
We live in a visual age now, and a 24hr image-on-demand age at that. A news story breaks, it is on internet news sites within minutes and on the TV News a few minutes later, we all know that. Instant gratification, for good or bad, that's just the way of the world now. Pictures talk, they always have done. But pictures aren't just worth a thousand words anymore, they're worth
ten thousand, as people surfing the net at breakneck speed scan page after page, eyes flicking in search of something that grabs them by the eyeballs and makes them think it's worth pausing in their mouse clicking to take a closer look. NASA knows this, which is why it releases killer pics from Hubble, Cassini and the MERs at the earliest opportunity.
ESA isn't NASA, I know that... different budget, different missions, different hierachies etc etc... but they're in the same business, and have the same customers: us. I don't mean we're
financial customers, I mean that, after the media, we're the main group of people who take what they produce and work with it, day after day, spreading it to others, either through using the images in illustrated talks to large groups or just by calling someone at work over to our computer to show them something cool. Most people here have done that, I'm sure. And we're all here because we want to see new pictures as often and as quickly as possible, let's face it.
This weekend, with the public more aware of Mars than ever before - thanks to the wonderful images taken and released from MERs, MRO, Odyssey and MGS, splashed all over the internet and on the pages of magazines from Norway to Antarctica - with Rosetta passing Mars ESA had a huge, impressive Gift Horse, a great steaming beast of an animal, ready to let loose upon the world. Instead they let it out of its paddock for a brief trot around, allowing the public a brief, tantalising glimpse of it, then penned it in again, out of sight. Today, breathtaking images from Rosetta should have been dominating the internet space pages and headlining every TV news program too. Rosetta should have been proclaimed across the world as a triumph, proof that European technology was equal to American (not saying it is, not getting into that argument at all!

) but nothing new has come out since yesterday, and that's not just a shame, it's not just disappointing, to be brutally frank it's b****y stupid. I'm sure they're not, but it makes ESA seem aloof and snobbish, as if all that mattered was getting in the right position to take the pictures and not the pictures themselves.
ESA has big plans, Big Plans, a sleek, silver Mars rover among them. If those plans are going to succeed, then they need to re-think their whole approach to Outreach, because if they don't they just won't get the support - political or public - necessary to stage such ambitious missions.
There are only two real possible reasons why they are so bad at this. One, they just don't care; the science is the important thing, and we, the Little People, couldn't possibly understand the science, so why bother trying to explain - or show - results to us? Or, two, they genuinely Don't Get This, they don't realise that out here the Little People now have a hunger for these images, and are genuinely excited by them. They don't realise that some of us out here give talks and want, desperately, to include ESA missions in our presentations but, as Doug said, can't because there's nothing to use. (Just last week I gave a talk, and at the end someone said to me, quite pointedly, "Why have you just shown pictures taken by American spaceships? Europe has a space program too you know!" I had to explain to him that I'd love to show pictures taken by European probes but they're rarer than dragon's eggs... I honestly don't think he believed me...)
I want to believe it's #2. So, with that in mind I'm going to send a copy of this posting to David Southwood and see what comes back. I'll let you know.
Wish me luck!