Let's step back a bit & look at the situation:
1. Enceladus is a teeny little mass very close to a very large mass.
2. Enceladus is active, and emits a steady stream of (mostly) water vapor continuously into space.
I don't think that the comet analogy really applies here. Comets are much smaller than Enceladus, and as ZLD points out their emissions are a consequence solely of solar effects on their substance. They have effectively no gravitational influence over their surroundings, so their emissions just blast off into space more or less in the same direction as the stimulating radiation.
In contrast, Enceladus is massive enough to hold onto at least some of the stuff it's venting. Also, Saturn's gravitational influence is much more influential than solar radiation pressure, esp. at the system's distance from the Sun.
So, what I
think might be happening here is as follows:
1. Enceladus is surrounded by a spheroid of emission products from the south polar jets; this is Gordan's halo, and it's caused by particles in orbit around the moon that didn't achieve escape velocity.
2. The polar elongation of this spheroid is due to either magnetic effects from Saturn or the fact that some of the particles blasted out by the jets are more energetic than others & end up in elongated polar orbits, or both. (The fact that the elongation is N-S really leads me to think that the polar-orbit effect is real & dominant, and mostly an artifact of the location of th jets on the moon.)
3. Eventually, the stuff in the halo escapes (possibly aided by solar radiation pressure and/or other electromagnetic effects from Saturn), but it can't get out of Saturn's Hill sphere so it becomes the E-ring & a much more diffuse & extended torus of material that encompasses pretty much all of the inner moons out to Titan. (Titan itself probably bounds it rather effectively by sweeping up damn near all of the material before it can migrate outward any further from Saturn).
Anyhow, that's my theory. Reality of course may be completely different!